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Illuminera announced its acquisition of DASS, a digital and shopper marketing boutique in Singapore

DASS offers a combination of consulting, design and technology solutions by developing and executing insight-led shopper marketing programs. With a strong presence and rich experience with global retail and FMCG brands, DASS is committed to supporting clients in converting shoppers into buyers.

The acquisition of DASS is another great advancement for Illuminera as they access the international market post its acquisition of DBM, Australia’s leading finance and services consultancy in 2018.

With the belief in consumer centricity and data empowerment, Illuminera delivers a competitive edge to clients via marketing services spanning insight, strategy, innovation, creative, media planning, performance marketing and e-commerce. After the acquisition, both Illuminera and DASS will benefit from their knowledge and capability in the fields of data analytics and shopper marketing to provide marketing services with more business impact.

Paul Zhou, CEO of The Illuminera Group, commented, “Illuminera has evolved into a premier data-empowered marketing and strategy consulting group. It was a notable and significant milestone for us to complete the acquisition of DASS. Illuminera is expanding its footprint in APAC and strengthening the capability of integrated marketing. In the trend of digital marketing, Illuminera aims to become a world-leading marketing group that leads the data-empowered marketing revolution.”

Wayne Cowden, founder and CEO of DASS, further explained the partnership of the two companies, “We are really excited about the new partnership as China is leading the retail revolution. With Illuminera’s knowledge, expertise and capabilities, we can not only offer our clients insights on how to win in China but also provide them with a team to execute locally.”

DASS will continue to be led by Wayne Cowden and supported by Chris Riquier, CEO of Illuminera International.

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