DASS supported Essilor in developing a retail zonal strategy based on shopper insights and customer journey analysis. The scope included defining shopper profiles, channel segmentation, shopper journey planning, shopper communication strategy, retail store design, digital engagement and execution.
DASS was appointed as the lead shopper agency to develop a shopper marketing strategy for the 1st launch of Gerber Infant Formula in China- the scope included a retail equity design, shopper journey planning, shopper communication strategy, retail media planning and design, digital engagement & a customer launch event.
DASS was appointed as the lead agency to develop a offline shopper marketing playbook for Kelloggs's. We have delivered several playbook for various clients - typical scope includes: Channel segmentation, shopper profiles, shopper communication, multi-retail design, digital engagement & an online portal.